People for the Ethical Treatment of Animals (PETA) is an animal rights organization based in the United States. With 2 million members and supporters, and an annual budget of $34 million (2008), PETA is one of the largest animal rights group in the world. PETA was found in 1980 by Ingrid Newkirk and Alex Pacheco. There are also several PETA organizations internationally. PETA has been perhaps the most notable organization in promoting animal rights and the vegan way of life. Through their Hollywood celebrity endorsements, youth campaigns and flashy protests they have pushed veganism and animal welfare into mainstream attention.
"Animals are not ours to eat, animals are not ours to wear, animals are not ours to experiment on, animals are not ours to use for entertainment."